Social media is an indispensable part of the marketing mix these days. For companies, advertisers and influencers alike. However, there are a few rules to follow to ensure that the content in social media is well received and reaches the target group. In this blog post, I give tips and tricks for better content in social media.

How can I make my content more interesting in social media?

Use bullets or numbers to make your text more structured and clear. This helps readers to orient themselves better and to find the most important points more easily.

2. write short and concise sentences. Long, complex sentences are often difficult to understand and give the impression that the author himself does not know exactly what it is about.

Use simple words and phrases. The more understandable your text is, the greater the chance that it will be read and shared by as many people as possible.

4. pay attention to a consistent spelling. If you use abbreviations, among other things, you should always write them in the same form. You should also be consistent with capitalization.

Make your text come alive by using examples and analogies. This way you can explain complex issues in an understandable way and stay in your readers' minds.

Use emotions to make your social media content more interesting. Positive emotions such as joy or hope create interest and encourage people to read on, while negative emotions such as fear or anger capture attention.

7. design your text so that it is clear. This includes, in particular, the use of headings and subheadings as well as good formatting of the text with paragraphs and bullet points. This way, your readers can quickly grasp what the text is about and decide whether they want to read it in full or not.

What mistakes should I avoid when creating content in social media?

If you post content to social media on a regular basis, you've probably already developed a sense of what's well received and what's not. However, there are some mistakes that many people make when creating their content. Here are 5 mistakes you should avoid. 

1) Too much text:
Many people tend to use too much text in their posts. However, this is usually a mistake, as social media users tend to respond to short and concise information. So write your texts in such a way that they can be read even by someone who is just skimming - that is, they skim the text and look for the most relevant information. 

2) No Call to Action:
Another common mistake is not including a call to action in your posts. For example, if you've shared a great article, but you don't ask anyone to read it or engage in it (for example, by leaving a comment), no one is likely to be interested in your article either. So always make sure you have a clear call-to-action in your post! 

3) No visualization:
Another mistake is not including any visualization in the posts - i.e. no images or videos. Studies have shown that people process and retain information better when it is presented visually (or at least supported with images). So always try to find a suitable image or video and include it in your post! 

4) Wrong audience:
Another common mistake when creating social media posts is to target the wrong audience - people with interests or needs that aren't relevant to you. So always ask yourself the question, "What audience do I want to reach with this post?" And tailor your post accordingly! 

5) Inappropriate Hashtags:
Hashtags are a very useful way to reach new people with interest in your topic or product. However, it's also easy to make mistakes here. For example, you may use hashtags that aren't relevant to your target audience at all. Or you may use hashtags that are so general that you "go under" with them, so to speak. So always make sure to use appropriate and relevant hashtags for your target group!

Good content in social media is not difficult

The content of a social media post is crucial to its success. Good text can help grab users' attention and get them to share the post. The following tips and tricks can help improve the content of a post:

1. use a catchy headline: The headline is the be-all and end-all of any post. It should be short and concise, summarizing the content of the post.

Use images and videos: A good image or video can significantly enhance the social media content of a post. However, make sure that the image/video fits the content of the post and is not inserted arbitrarily. You can find suitable images on various platforms such as Envato, Pixabay or Adobe.Stock.

Write short and concise sentences: In a social media post, sentences should not be too long. The text should be easy and quick to read.

4. use hashtags: hashtags are a promising way to boost the content of a post and make it more indexable. However, be careful not to use too many hashtags, as this can be considered spamming.

5. link to external content: When you link to external content, it makes the post more interesting and informative. However, make sure to link only to relevant and trustworthy sites. Follow these tips and tricks to improve your content in your social media posts and get more attention from users.

If you want to have your content optimized in social media, we can help you with that. Send us an email and we'll get back to you.