Everyone knows them, the short videos on Instagram. Launched by TikTok, the reels have been available on Instagram for a few months now and are more popular than ever. In this blog, you'll learn all about Instagram Reels and why it's worth it for companies looking for new customers.

Instagram Reels - what is it? 

Instagram Reels is a short, creative video feature that lets you share short, fun videos with your friends and followers. The videos are up to 30 seconds long and you can edit them with music, effects, and other creative tools. The feature is perfect for short, entertaining videos that show off your personality. You can also use it to create funny memes or parodies. Instagram Reels is a great way to unleash your creativity and stay in touch with your friends at the same time.

How does Instagram Reels work?

If you want to create a video on Reels, you first need to tap on the Reels icon in your story. Then a new camera will open where you can record or select your video. Once the video is ready, you can edit it with filters and add various effects. You also have the option to add music or share existing videos. Once you have everything set up the way you want, you can either share your video in your story or post it as a reel.

Advantages of Instagram Reels 

Reels offer a number of benefits for companies and brands willing to invest in this format. The most important advantages are:

- Reach: With Reels, you can significantly increase your reach on Instagram. This is especially important if you are trying to reach more people with your brand or product.

- Engagement: Short videos are perfect for today's attention economy. By creating short, entertaining videos, you can capture the interest and attention of your target audience.

- Creativity: Reels is a great way to be creative and give your audience a glimpse into your brand's personality. Be creative with your videos and use the various editing options in the Instagram app to give your video the perfect touch.

Tips and tricks for the best Instagram reels

1. use popular sounds

If you're going to add music to Reels, make sure to set the right mood for your business or brand. Choose a song that goes well with the videos and conveys the right message. Make sure the song isn't too loud so your followers can hear your voice or other sounds in the videos. It's best to pay attention to trendy songs.
Attention: Pay attention to the licensing rights for business accounts!

2. be creative

If you want to be successful with your reels, you need to produce good content. Creativity is the key and you should attract the attention of your followers right from the start. It doesn't matter if you start with special places, curious actions or interesting texts. The main thing is that your content convinces the viewer and gives him no reason to keep swiping! In particular, reels that give a look behind the scenes, reveal tips and tricks, or share your own opinion are very popular with the Instagram community.

3. use the right hashtags

When you post your reels, make sure you use the right hashtags. This will help you generate new followers and ensure your posts are seen by the right people. Search for relevant hashtags and experiment with different combinations to see which ones work best. It's best to use 3 - 5 hashtags to do this. Up to 30 are possible even with reels, but the algorithm doesn't like that.
Small tip: Hashtags can be hidden well behind stickers, etc..

4. use subtitles

A reel usually can't do without sound, but there are often situations where you can't or don't want to turn up the volume on your phone. Meanwhile, there are great apps to create subtitles. This ensures that your videos are understood and viewed accordingly, even without sound.

Conclusion: Are Instagram Reels the New Boost for Brands?

YES: definitely. Instagram Reels have the potential to become a new boost for your brand. The short videos allow you to present your company, products and services in an entertaining way. Furthermore, you can attract the attention of users, thus gaining new customers and, above all, consolidating the loyalty of your community.

If you're active on Instagram or planning to become active there, Instagram reels are an absolute recommendation and also a must-do! If you need an Instagram strategy, we produce content for you or otherwise need help with social media, then write to us now and together we will achieve your goals.